| Public Relations is an An Interesting Field |
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Public relations has become a competitive field in the corporate world. In the old days, the government was mostly the one using public relations to hoodwink the people. Today, the increasing dislike towards authority and corporate organizations requires those just mentioned to have an existing public realtions department to ease negative perceptions of the public. A career in public relations entails helping a company or organization establish, maintain, and enhance an organization's reputation. It means working in advertising, the media, the community, public authority, politics and corporations. You will either be a public or private liason, the face of the company, the sounding board of the people (yes, you will also be a part of customer service, since, if you are well known, people will complain to you) and a lot more. A career in public relations involves, as the Public Relations Society of America explains, many possible manifestations—the PR agent working in a range of capacities and with such organizations as “public information, investor relations, public affairs, corporate communications, employee relations, marketing or product publicity, and consumer service or customer relations.” A person in a career in public relations can expect to earn his or her salary, one which implicitly covers the standard work week plus the unexpected, the overtime, the emergent, and the critical. He or she can expect to start at an entry level when first venturing into the career in public relations, and then can move as high as vice president of a company, usually, devising the overall plans and working with other PR specialists in researching, developing, and implementing the communications plan(s) most suitable. Commensurate salaries, then, start at about 20k and can reach to 250k, respectively (according to Public Relations Society of America and Bureau of Labor Statistics), depending upon the region where he or she practices his or her career in public relations. Also according to PRSA and BLS, the required qualifications are not set in stone, are not standard by any means, but the person intending a career in PR can make him- or herself best suited and most marketable by getting a bachelor’s or post-secondary degree and combining that with some tried and true, hands-on experience. Whichever field in public relations you choose to specialize in, its going to be a good ride. |
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